Construction Industry

Implementation time

5 months


2023 - 2024


Creating a strategy for an independent team of people who develop the brand so that the company achieves stable, consistent, and measurable profit growth.

An expert in the joinery industry (windows, doors, gates, shutters).
A company with a passion for excellence and precision in every aspect of its work – from material selection, through the installation process, to service.
It holds a strong position in the local market and has been in existence for over 20 years.

Project Challenges

  • Lack of employee awareness of the company’s mission and vision
  • Undefined short and long-term goals
  • Absence of organizational structure visualization and role definition
  • Lack of efficiency measurement system
  • Lack of standardized HR procedures
  • Lack of standardized internal company norms
  • Absence of employee development system

"Through the Eyes of the Customer"

The biggest challenge during the project was finding time. The solution was better communication, which later became a non-issue. Employees responded with enthusiasm and curiosity to the actions taken to implement the project. Thanks to the form of communication and authenticity, employees believed in the changes and possibilities. According to the management, after completing the project, every company should at least once use consulting services to see a different perspective and accept help that is often not known to be needed.


CEO of Professional Window Installation Company

Implemented Solutions

  • Defined mission and vision of the company
  • Defined short and long-term goals
  • Established organizational structure
  • Developed job descriptions
  • Created key performance indicators (KPIs)
  • Designed job postings
  • Developed standards for company processes
  • Conducted microeconomic and macroeconomic analysis
  • Developed career paths for employees
  • Defined and implemented a code of ethics



Tools Employed

  • Problem Solving
  • Employer Branding
  • Work Standardization
  • Communication


  • DISC Assessment


The project has brought significant benefits to the company, enabling not only the achievement of short-term goals but also the consolidation of a long-term development strategy.