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The process leading to the creation of new products and services
At its center is the human being and his or her needs. It is based on needs that the most viable business model can be created, given the technology available.
Principles of Design Thinking
Putting ourselves in the place of the user and their needs
Looking for answers to questions
The phase involving the use of brainstorming method.
Determining how to try out the solution
We ask – we listen – we correct
Phase 1. Empathy
The most inspiring sources of new, innovative solutions, products and services can be found in the user’s needs.
To understand the user, we conduct an interview. Interview principles:
- Prepare the questions
- Tell us about the purpose of the interview
- Create a friendly atmosphere
- Ask open-ended questions
- Ask about motivation and habits
- Listen to
- Record the interview
- Never ask directly
Phase 2. Diagnosis of needs
This is the stage where we look for answers to the questions:
- What was most important to the person during the interview?
- What did he/she talk about most often?
- Where did emotions emerge?
Answer to the design challenge:
- How could we help ……. (persona)…..(need)
- So that …….. (comparison, analogy)
Phase 3. Generation of ideas
- Everyone writes down their idea on a piece of paper
- We go for quantity
- We build on associations
- We do not judge
- We do not discuss if we can
- We talk about ideas out loud
Selection of ideas:
- Voting – each person can vote for three ideas
- Grouping into categories
- Selection of one idea from four categories:
- Rational choice
- Team player
- Long-runner – with development potential
- Based on criteria agreed with the client
Phase 4. Prototyping
- Comic strip – storyboard e.g. outlining what the service will look like
- Spatial mock-ups
- Physical prototypes